Last week, Chad Olsen and I had the opportunity to speak with an interactive advertising class at the University of Minnesota. The class had just entered the social media phase of their schedule, so the professor invited us to discuss social media and how we’re using it in our work. I also decided to analyze some important social + mobile industry trends. Overall, it was a phenomenal experience.

I’m hyper-passionate about this stuff, I actually get excited to talk about it. So, thank YOU, U of M’ers, for letting me rant — extra thanks to those in the class who got involved in the conversation on Twitter. I mean, it is an interactive class. It seemed appropriate.

I really appreciate hashtagging during class. Does it get much better than actually using social in class? I like it. Actually… I love it. Er. Um. Well, maybe not. I really, really like it, I think.

Ah, I can’t decide.

If you can’t tell, I’ve got commitment issues.

#JOUR4272

Check out the presentation we prepared. Some of it is a bit confusing without the dialogue explaining it (mostly me screaming “SOCIAL MEDIA!” over and over), but hopefully it can still be of value to you.

Make sure to pause and watch the videos (embedded below) as instructed on the presentation. Bonus points to anyone who can correctly name the voice-over on the smartenUP Business video. I’ll give you a hint: his name rhymes with shan’t. Speaking of, shan’t is an extremely under-utilized contraction. I strongly suggest you start working it into your daily vocabulary. No worries either way though, you either shall… or you simply shan’t.

Old Spice Case Study

Fun Theory Video

smartenUP Videos

Listen closely.

Follow me on twitter, @grantspanier, and let me know what you think of the presentation (or leave a comment). Did you love it? Did you just like it? Did you despise it? Is it worse than this?

Wide range of options, eh? I’d even accept the standard 1-10 rating system.

I’m far too kind, I know.

PS here is a picture of Chad and I talking. Thanks @jensrheig!

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