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OMG SOCIAL MEDIA!

February 22nd, 2012 BY Grant Spanier

Last week, Chad Olsen and I had the opportunity to speak with an interactive advertising class at the University of Minnesota. The class had just entered the social media phase of their schedule, so the professor invited us to discuss social media and how we’re using it in our work. I also decided to analyze [...]

The Digital vs. Physical Space

February 20th, 2012 BY Kelsey Voorhees

The first thing I do in the morning is look at my phone. I check to see what time it is, either hit the snooze button on my alarm or roll over and get out of bed, check my messages and email, confirm my calendar, play some music and get ready. I noticed that this [...]

Caribou Coffee Rebrand Check-up

February 13th, 2012 BY Mike Weiss

Yes, I’ll admit it. I was one of the many ‘Bou crew members in 2010 when Caribou announced it was rebranding. I couldn’t have been more excited at the time. I was in the prime of my undergrad education in marketing – and to be in the midst of such an evolution was nothing short of fascinating. At the [...]

Rocky. Vampires. David Beckham. Oh My!

February 8th, 2012 BY Emilee Sirek

No blog would be complete without a cliché post about infamous Super Bowl commercials. However, in an effort to make this blog a little less typical when compared to every other blog that will be posted in the week following the big football event, I wanted to dissect a few commercials that I thought were [...]

Message in a [$3.5 million] Bottle

February 5th, 2012 BY Roy Son

  Some things are just better live and in person – a concert, a movie in the theater, the um… Super Bowl. The emotion and raw energy of your surroundings, combined with the overpriced drinks and raucous noise, join together to form one hell of an experience. If you watch football, you’ve probably seen this [...]

Go ahead, girl. Eat that red velvet cupcake.

February 1st, 2012 BY Alyssa Adkins

It’s crazy to think that it’s already a month into 2012. As the calendars roll into February, it seems to me like a perfect time to reflect on those New Year’s resolutions made in the holiday haze of 2011. Every year, I seem to make the same ‘ole resolutions. Eat better. Work out more. Those [...]

From Inspired to Inspiring

January 30th, 2012 BY Laurie Riebel

What inspires you? What is it exactly that causes some kind of an internal force that motivates you to embrace a better future, motivating you to become more focused, more encouraged, and able to inspire those around you to do the same?  That can be one of the most difficult questions for someone to answer [...]

The Importance of Risk-Taking

January 25th, 2012 BY Chad Olsen

Start-ups are hard. The entire concept of starting with an idea, then organizing a compatible, hard-working team in order to bring this idea to life, and all the while trying to make some money is a tall order. Start-ups are time consuming, stressful and expensive. You have people that are in it for the power and [...]

Improve Your Online Presence

January 23rd, 2012 BY Eric Lehnen

Building an online presence is no easy task. Since many businesses and brands have already adopted this online-presence culture, they are often caught up with, “If you write it, they will read it.” This idea often insinuates that by creating mass amounts of “klout,” businesses have a higher probability that their audience will organically find [...]

Interactive – More than just a website

January 17th, 2012 BY Adam Caron

I don’t think I can say there is anything much better than seeing your freshly designed assets finally going live. I can’t tell you how many times I’ve gone to the websites of clients I’ve worked on just to see the hard work of our team in action. Design is sexy. And in my experience, for [...]